Chief Executive Officer
Bryan Gibson, Chief Executive Officer of Priority OnDemand, has more than 30 years of experience in emergency medical services. He founded Priority Ambulance (a division of Priority OnDemand) in 2014 with a vision to set a higher national standard of clinical excellence and care in emergency medical services.
Gibson began his career as a licensed paramedic working at a hospital in Corinth, Mississippi, and later with a fire department in Memphis, Tennessee. In 1995, he founded his first ambulance company, Priority Ambulance, based in Memphis. He served as President and CEO of Priority Ambulance and its 125 staff members and 45 ambulances, which generated $11 million in annual revenue. In 1997, Gibson sold his company to Rural/Metro and joined its management team as Mid-South Division General Manager. Later that year, he was promoted to oversee business development and was responsible for operational productivity and profitability throughout the 10-state South Zone region.
One of his main functions was to support and direct staff in turnaround environments to ensure regional profitability. In 2002, Rural/Metro tapped Gibson to serve as Division General Manager for a multi-state territory that included Mississippi, Alabama, West and Middle Tennessee and the Florida Gulf Coast – operations with annual revenues totaling $19 million. From 2005 to 2010, he served as Group President of the South Region and then the Southwest Region, overseeing operations and business development in both territories and securing new contracts and renewals for key markets. In 2010, Gibson became Chief Operating Officer at Rural/Metro Corporation, overseeing all operating aspects of one of the largest emergency services companies in the country. For the fiscal year, ended June 30, 2010, Rural/Metro Corporation provided ambulance services and other services to more than one million individuals in approximately 440 communities nationwide and generated net revenue of $530.8 million.
In May of 2012, Gibson returned to his entrepreneurial roots and founded his second ambulance company, Shoals Ambulance, in Florence, Alabama, which was awarded the exclusive contract for EMS emergency and non-emergency services for Lauderdale County and the City of Florence in 2013. Shoals Ambulance became a part of the Priority Ambulance family in 2014. Today, Priority OnDemand provides ambulance services to more than 500,000 patients annually in 13 states.
Gibson earned a bachelor’s degree in business administration from Colorado Tech University. He has been married to his wife, Lisa, for more than 20 years, and has a son, Jake.